Welcome to the first article in our series designed specifically for British travellers planning to explore Sweden. This introductory guide provides essential insights into Swedish culture, customs, and practical travel tips to help you prepare for your Scandinavian adventure.

Understanding Sweden

Sweden, known for its breathtaking landscapes, innovative design, and progressive society, offers a mix of historical and modern attractions. From the cosmopolitan streets of Stockholm to the northern lights in Lapland, Sweden provides a diverse range of experiences. The country is famed for its environmental consciousness and a high quality of life.

Travel essentials

• Language: While Swedish is the official language, English is widely spoken, so communication is rarely an issue for British travellers.
• Currency: Sweden uses the Swedish Krona (SEK). Credit cards are widely accepted, but it’s wise to have some cash for smaller transactions, especially in remote areas.
• Weather: The climate varies greatly from south to north. Winters can be harsh, especially in the north, where temperatures can drop below freezing. Summers are generally mild and pleasant, with long daylight hours, making it an ideal time to visit.
• Transport: Sweden boasts an extensive and efficient public transport network. The train system connects major cities, while local buses and trams are reliable options for urban travel. Consider purchasing a Sweden Rail Pass for cost-effective and flexible travel.

Local customs and etiquette

Swedes are known for their politeness and respect for personal space. When interacting, it is customary to maintain a moderate distance and avoid loud conversations. Tipping is not mandatory but appreciated for exceptional service, with a typical tip being around 10%.

Top tips for British travellers

Prepare for the weather by packing appropriately for the season. During winter, warm clothing and layers are essential. In summer, lighter clothing with an additional layer for cooler evenings is advisable. Also, while travelling, make an effort to recycle as Swedes are very environmentally conscious.

This guide serves as your starting point for planning a memorable trip to Sweden. Stay tuned for our next article, where we will explore the best Swedish cities for British tourists to visit.